Cable / Telecom News

CTAM Canada: Research shows video consumption is split along age lines


Flexible storytelling is the key to the future TORONTO – Overall, Canadians are spending less time watching video content than in 2018, but 18-to-34 year-olds increased their overall viewing, while those 35 and over have seen a decrease in viewing hours, according to new research from CTAM Canada. Further, 50% of Canadians are using an OTT (over-the-top) service to supplement a traditional TV subscription. They want more content, but find it difficult to locate it all with a traditional TV subscription – and they believe traditional TV is too costly. Subscribers to OTT report paying around $20 a month whereas...