CTAM Canada presents advanced advertising session today

TORONTO – It was one of the key topics under discussion during the CRTC hearing into new policies to govern broadcast distribution undertakings and CTAM Canada is about to hit the topic again for its members. Advanced advertising, or targeted advertising, advertising within the VOD stream, or on PVRs, or split demographically, whatever you call it, it will all be on the table July 15th in Toronto. The morning will begin with a presentation from David Downey, president and CEO of Invidi, a leader in the advanced cable advertising whose platform is being deployed by major American MSOs right now,...