CTAM Canada: More data means better advertising and increased revenue. So why aren't we there yet?

By Linda Stuart

TORONTO — While Canada may still lag a little behind other countries in rolling out more advanced advertising such as addressable ads, Canadian media companies are seeing some success with using data-enhanced TV capabilities to provide value and better targeted audiences to advertisers.At last week’s CTAM Canada Broadcaster Forum, two separate panel discussions provided an overview of the advanced advertising landscape in Canada and other markets, including the U.S. and the U.K.Kristie Painting, vice-president of digital platforms and revenue management for Bell Media, said her company uses both addressable TV and data-enhanced TV to provide advanced advertising options to marketers....