CTAM Canada: “It’s a complicated world we live in,” says Corus CEO Murphy

TORONTO – As both a broadcaster and a premium content producer with a 4500-episode library of kids shows, Corus Entertainment, while facing many challenges, is still poised to flourish in an ever-changing media landscape, according to CEO Doug Murphy.“Premium branded content has never been more valuable than it is today,” he said, speaking to the CTAM Canada leadership conference on Thursday in Toronto at Corus’ Queen’s Quay headquarters, and with so many more ways to monetize content, “we’re beginning to get feedback loops in ways that we’ve never had before,” leading to more TV show popularity and increasing international sales.That...