CTAM Canada: Include more streaming in cable bundles to catch and keep millennials

By etan vlessing

TORONTO – Length matters.That's one of the findings of a poll of Canadian TV viewers and the video content they consume which was conducted by Charlton Strategic Research, and unveiled Tuesday at the CTAM Broadcaster’s Forum in Toronto on Tuesday.Charlton's Gord Hendren told conference attendees that an online survey of 3,168 Canadians over 18 years of age revealed the total time spent watching long-form video content, or over five minutes in length, is up among total Canadian TV viewers.Millennials, though, are bucking the trend.Hendren said his poll revealed younger Canadian TV viewers from 18-34 years of age spend less time...