CTAM Canada Forum: Risk and opportunity as TV customers ponder cutbacks

TORONTO - The focal point of CTAM’s annual Broadcaster Forum conference is the consumer trends reveal.Presided over by Gord Hendren, a principal with Charlton Strategic Research, the CTAM consumer survey illustrated key changes to consumers’ pay TV subscription loyalty and attitudes and their intentions toward new TV service options.Broadly speaking, the overall marketplace read is that half of Canadians are considered “at risk,” — meaning they are thinking about trimming or cutting their TV services. “But those considering trimming aren’t saying they’re cutting,” Hendren stressed, “only that they’re looking to rearrange their service” often citing price as the issue.Pay TV...