CTAM Canada: Eight personas define the digital age

TORONTO – When it comes to our steadily evolving media world – one which is branching out like a spider web in all directions – there are a total of eight different media consumer personas, according to Richard Bullwinkle (pictured below).He is the “chief evangelist” for Rovi Corp., the digital media company perhaps best known for supplying the electronic program guides found in so many cable and satellite boxes, and Wednesday evening was the guest speaker for a CTAM Canada event held at the Rogers Centre.The company conducted a trio of studies in 2009/10 with businesses and consumers in more...