TORONTO – CTAM Canada has announced the industry leaders who will take centre stage at next month’s Broadcaster’s Forum entitled ‘Engaging Canadians with TV Everywhere’.
Scheduled for November 19 from 1:00 to 5:00 PM at the Sony Centre for the Performing Arts in Toronto, the second annual event will feature exclusive, new, Canadian-specific market research, and two moderated panels that will discuss distribution and technology, debate current industry hot topics, and share insights.
Panel #1: Consumer Adoption of TV Everywhere
With subscriber adoption of authenticated TV Everywhere (TVE) products on the rise in the U.S., the value proposition appears to be resonating south of the border – albeit still slower than expected. The industry has been quick to blame the authentication process on slower than expected growth, but recent studies suggest there may be additional issues at play, including a lack of awareness and consumer confusion. As Canadian programmers and BDUs continue to develop their own TVE products, can we learn anything from how TVE was rolled out in the U.S.? Are there tactics we can implement over the next 12 months to ensure that TVE adoption in Canada grows at a faster pace and resonates with paying subscribers?
Moderated by Maria Hale, Corus Entertainment’s VP of Television, Head of Digital, Content Distribution and Pay TV, the panelists will include:
– Dominic Vivolo: Executive Vice President, Content Sales and Distribution Marketing, Bell Media Inc.;
– David Purdy, VP Digital Television Products, Rogers Cable;
– Amanda Ploughman, VP of Marketing, Shaw Media Inc.;
– Jens Loeffler, Principal Technical Evangelist for Video Solutions, Adobe; and
– Sandy Howe, Senior Vice President, Global Marketing, ARRIS.
Panel #2: Exploiting Content in a Multiscreen World
For decades, consumers happily consumed video content through traditional terrestrial lines. Although this model still caters to the majority of video viewers, there’s no question that it’s under pressure. Authenticated TVE and OTT platforms are responding to changes in consumer habits, behaviours and expectations by exploiting content in a multitude of ways. How can or should the traditional television industry evolve in this environment? Can content that relies on a weekly broadcast television schedule survive in the world of binge viewing? Will the advent of new TVE and OTT services impact all types and genres of content equally? What’s preventing the incumbent players from adapting at a faster pace?
Moderated by Kelly Abcarian, Nielsen’s SVP, Digital Audience Product Architecture, the panelists will include:
– Myrianne Collin, Senior Vice-President, Strategy and Market Development, Videotron;
– Shawn Prasky, VP, Content Distribution, Corus Entertainment;
– Mark Adams, VP & GM North America, Accedo;
– Richard Kanee, Head of Digital for English Services, CBC; and
– Mary Roberts, Co-CEO, The Platform
Tickets, available here, are $45.00 for current CTAM Canada members and $100.00 for non-members (ticket price includes 1 year CTAM Canada membership). A cocktail reception will follow the event.
