CTAM Broadcaster Forum: There's room for multiple OTT winners

By Kathryn Kyte

TORONTO – “The notion that there is going to be a static number of (over-the-top) winners and losers, or there’s a shared wallet of three or four or five winners and then a line’s drawn and everyone else loses — I don’t even think that’s close to right,” said Jeff Shultz, SVP of business development at ad-supported OTT service Pluto TV. He was speaking on a panel Monday afternoon in Toronto at CTAM Canada’s annual Broadcaster Forum (a gathering which now includes a large roster of non-traditional broadcasters). Shultz said there will be a new dynamic of increased subscriber churn...