CTAM 2011: You need to get customers stalking you

NEW YORK – People spend 35% of their time with Facebook looking at the profiles (pictures, mostly) of people they know. They also spend another 35% chunk looking at the profiles of people they don’t know.That means 70% of the time “were stalking other people,” Harvard Business School associate professor Mikolaj Piskorski told delegates yesterday at the CTAM New York conference at the Times Square Marriott Marquis.And with hundreds of millions of people on Facebook, brands want to try and get as close to those people as possible. But it’s not easy. Facebook sells all kinds of ad placements that...