CTAM 2011: Targeted ads, TV Everywhere, to drive IP-focused cable now and in future

NEW YORK – As long-time regional monopolies which used proprietary technology that took ages to grow, develop and deploy, cable was not exactly known for its brisk innovative pace over the years.Driven by competition and the desire to protect its customer bases and grow, that has changed, agreed the closing panel of industry leaders at CTAM in New York on Friday.“There was a long period of time where cable did not innovate. It took competition… to make cable better,” said Jessica Reif Cohen, VP and managing director at Merrill Lynch. She noted that even cable’s earliest digital differentiator, video on...