CTAM 2009: Still waiting for advertising revolution

DENVER – Is the industry doomed to forever be right around the corner from more advanced, addressable advertising?That was a key point asked Sunday at the opening general session of the 2009 CTAM Summit of two people who should know: Comcast president and COO Steve Burke and Starcom MediaVest Group CEO Laura Desmond.Moderator Tom Eisenmann of Harvard Business School quoted industry analyst Craig Moffat who said that addressable advertising is still two years away – and that it’s been a couple of years off for a decade now.Everyone says they want addressable TV ads that only target just the right...