CTAM 2009: Riding a Taxi in Denver

By Janice Lee

DENVER – Attendees at the Building Brands session Monday at the CTAM Summit were taken on a great creative ride by Paul Lavoie, chairman and co-founder of the ad agency Taxi.With winning Top Agency of the year, seven out of eight years in Canada, we can safely say they know the winning combination to brand affectively.Lavoie said it is important to shift in disturbing times and create these brand principals:1. Clearly define your brand to hit your niche. Look to keep bi-lines positive and own them. I.E.: Just Do It!, Like a Good Neighbor. TNT (We Know Drama) took this...