CTAM 2008: Offering the quad play isn't easy, says Rogers' Lee

BOSTON - The four services of the so-called "quad-play" don’t go together quite as easily as some tend to assume, delegates to the 2008 CTAM Summit in Boston were told Monday afternoon. There are such differences inherent with video, wireline voice, high speed Internet and wireless (especially wireless) that just selling a bundle of four – while it sounds nice and lucrative – certainly takes a lot more thought and creativity to do right. Here in the States, cable operators haven’t yet made full leaps into wireless like some other companies around the world (“All of us in cable have pondered...