Radio & Television

CSR hires from suds community

TORONTO - Canadian Satellite Radio today appointed former Coors Canada marketer Colin Bettam as senior vice-president of marketing and sales. In this role, Bettam will be responsible for overseeing all sales and marketing functions of CSR, including retail and automotive distribution channels. He will also lead marketing, promotion and advertising strategy for CSR’s launch and ongoing operations, says the company. “We are thrilled to have Colin join our launch team for the introduction of satellite radio in Canada” said Stephen Tapp, president and COO of CSR, in a release. “He’s got all the right stuff and a proven, winning track...