CRTC lifts ad time limit requirements for discretionary TV services

By Connie Thiessen The CRTC is immediately lifting advertising time limit requirements for discretionary television services to position them to better compete with online platforms. The move is in response to a 2020 application from Quebecor Media, on behalf of TVA Group, asking for the removal of the advertising time limit of 12 minutes per clock hour on its discretionary services. The commission moved to lift time limits for conventional services in 2007. TVA argued that with only discretionary services subject to an advertising time limit, foreign online platforms are unduly benefitting as they capture a growing share of advertising...