CRTC helps fight illegitimate online marketing activities abroad

OTTAWA-GATINEAU – The CRTC is continuing in its efforts to stamp out spam after teaming up with agencies from six other countries to investigate over 900 suspect international websites.The global initiative, conducted through the Unsolicited Communications Enforcement Network (UCENet), targeted entities engaging in online marketing activities that could be considered illegitimate, non-compliant, unfair or fraudulent.As part of that sweep, UCENet partners reviewed over 900 websites and examined more than 6,500 consumer complaints related to affiliate marketing. Affiliate marketing is a common business practice in electronic commerce where a company sells its products to consumers through third-party marketers (‘affiliates’) who promote...