CRTC allows limited ads in VOD and PPV programs

GATINEAU – The CRTC has approved requests to show VOD and PPV programs that include commercials if they were already aired on Canadian TV and the show is offered for free to subscribers. The commission will amend the licence for the Bell ExpressVu’s Vu! on-demand and pay-per-view services, and Cogeco’s VOD service, to allow this limited use of advertising. Bell ExpressVu said the amendment would allow it to compete equally with other Canadian VOD services and evolving PPV media. Cogeco said it would be in the public interest. Rogers Cable supported the move in its intervention to the commission, urging...