Cross media integration key to melting media silos

By Lesley Hunter

What happens when you bring together representatives from the fields of mobile, marketing, gaming, publishing, and motion? A unique evening called Cross Media TO.Held recently at the MaRS Discovery District in downtown Toronto, the inaugural Canadian event examined various cross media practices, and debated how best to foster integration and partnerships in order to bridge the gaps between media sectors.“At the moment, in cross media worlds, there aren’t that many examples of people who are actually doing cross media”, conference founder and Jumpwire Media president Gavin McGarry told the sold out crowd. “What we thought we would do with Cross Media is bring...