Credit card financing helped capture wireless customers in shrinking market: Staffieri

By Ahmad Hathout Rogers CEO Tony Staffieri said more customers than expected used the company's credit card to finance handsets in the fourth quarter, which saw lower net adds in the postpaid wireless segment. The cableco added 69,000 net new postpaid customers, far less than the 184,000 it added in the same quarter the year prior. It added 561,000 postpaid gross subscribers, down from the 703,000 it posted in the fourth quarter of 2023. But the telecom was able to reduce its churn, or the rate of customer defections, to 1.53 per cent from 1.67 per cent in the year...