Sabio Holdings, a Los Angeles-based ad-tech company with an office in Toronto, announced Wednesday its creator-led streaming network and content studio, Creator Television, has partnered with Convergence to bring new creator-led show concepts to television.
Convergence is a creator management, media development and venture studio based in Los Angeles. The partnership will see Convergence produce creator-led storytelling for Creator TV across genres, including sports and lifestyle.
“We’re excited to partner with Convergence on bringing dynamic creator-led storytelling to the forefront of entertainment,” said Charlie Ibarra, co-founder and head of content at Creator TV, in a press release. “Convergence shares our conviction that creator-driven stories aren’t a niche, but are driving the future of how audiences want to connect.”
“The ground is shifting. Creators now hold the audience, the attention, and the cultural momentum,” said Charles Ifegwu, founder and CEO of Convergence, in a statement. “Our partnership with Creator TV is about building for that reality and creating a slate of stories that extend far beyond the platforms where creators first found their voice, creating the future of entertainment, together.”
Produced series will stream on Creator TV, on demand and through free ad-supported streaming television. Creator TV is available on TCL tv+, Xumo Play, Amazon Fire TV Channels, Sling Freestream, Plex and Anoki LiveTVx.
