CraveTV “Cravers” break Guinness World Records title for TV watching marathon

TORONTO - Bell Media's promotional campaign for the launch of its new subscription on-demand video streaming service, CraveTV, saw four "Cravers" break the Guinness World Records mark for the Longest Marathon Watching TV on Friday morning.Blake Cronyn, Jasmin Shim, Cam Healy, and Lisa Matlock successfully completed a 91-hour marathon viewing session in a highly visible, fully-functional living space situated at Bell Media headquarters in Toronto. After starting Monday, December 8 at 1 PM ET, the four officially beat the world record at 7:01 AM ET Friday morning, but continued until 8 AM ET with another episode of Seinfeld.Earlier this week,...