CraveTV aims to attract kids with new content from Wow

TORONTO – Bell Media streamer CraveTV is adding children’s programming to its lineup for the first time, led by popular titles like Peppa Pig and The Adventures Of Paddington Bear.The move comes as a result of the strategic partnership between Bell Media and Wow Unlimited Media announced last year that also saw Wow buy the Comedy Gold channel from Bell Media to create a new kids and youth channel.More than 200 hours of kids programming is now available on CraveTV housed in two new collections, WOW! Preschool Playdate (targeted at kids under 5) and WOW! World Kids (for ages 6 and...