Crave launches marketing campaign for HBO’s House of the Dragon
TORONTO — Bell Media’s Crave announced yesterday the launch of a national, multiplatform marketing campaign for HBO’s House of the Dragon, a prequel to the hit TV series Game of Thrones, which will have its Canadian premiere on Crave on Sunday, Aug. 21. The campaign includes English and French ads running across Bell Media’s TV, digital and radio properties, as well as on billboards, transit shelters and digital boards in high-traffic locations in Toronto, Montréal, Ottawa and Vancouver. Crave’s campaign also includes targeted digital and social media placements, and 30-second ads running in cinemas. Bell Media also announced a special,...
