TORONTO — On the heels of Bell Media’s Crave announcing a 30-day free trial for new direct-to-consumer subscribers, Bell said Wednesday Crave is available on all Roku streaming devices in Canada.
Consumers with a Roku player or Roku TV now have access to all Crave content and packages, including Movies + HBO, Starz and Super Écran. Crave is already available to Canadians with access to the Internet at Crave.ca, via iOS and Android, and through platforms such as Apple TV, Chromecast, Xbox One, Amazon Fire TV, Android TV and select Samsung Smart TVs.
“Our team has been working diligently with Roku to deliver Crave to Roku users, and we’re absolutely thrilled to share this news with Canadians today,” said Tracey Pearce, president of distribution and pay TV for Bell Media, in the news release. “Roku streaming players and Roku TV models deliver a premium user experience that is simple to use, and truly elevates the Crave experience for subscribers.”
“Crave helps us increase the volume of Canadian programming on our platform in both English and French, and provides our customers with access to popular services like HBO, Showtime and Starz,” added Arthur van Rest, vice-president of international at Roku.
Bell Media’s one-time-only offer of a free 30-day trial for new direct-to-consumer Crave subscribers is available through April 30.
