CPAX adds V and Tele-Quebec networks

TORONTO - The Canadian Premium Audience Exchange (CPAX), a new online, real-time bidding exchange service is adding two new networks, V and Télé-Québec. The networks join recently announced Corus and founding partners Shaw Media, Rogers Media and CBC/Radio-Canada. The participation of V and Télé-Québec further expands and strengthens CPAX's premium French-language opportunities for the advertising community, with Canadian digital advertising inventory now reaching across a wide network of top domains in French. CPAX says it now offers an efficient and cost-effective means of reaching targeted audiences with premium inventory across leading Canadian brands in both English and French. "V is...