Radio / Television News

CP24 hit by ratings storm

TORONTO – CP24’s live coverage of the snowstorm in Toronto’s extended market drew 1.7 million viewers, the second highest audience in the TV station’s history. The figure is based on BBM Nielsen Research for Saturday, March 8, beginning at 6 a.m. and ending at 6 a.m. the next day.In Toronto’s central market, CP24 attracted more viewers than The Weather Network, with 1.5 million viewers watching some or all of the coverage, CP24 said in a media release. “These numbers prove that more Torontonians than ever are turning to CP24 for breaking news,” said Bob McLaughlin, vice-president and general manager of CP24. “Whether it...