Radio / Television News

CP24 CHUM Christmas Wish toy drive kicks off Thursday

TORONTO – Bell Media’s CP24 and CHUM 104.5 announced Wednesday the launch of the 57th annual CP24 CHUM Christmas Wish toy drive campaign. Known as The Wish, the Toronto-wide initiative kicks off Thursday, Nov. 16 and runs until Sunday, Dec. 24 at 12 p.m. ET. To mark the campaign’s launch, CP24 will broadcast a live fundraising event on Thursday from 6 a.m. to 6 p.m. ET. Financial donations can be made online at TheWish.ca or in $10, $20 and $25 denominations by texting WISH to 30333. Unwrapped toy donations for newborns and children up to 18 years old are being accepted in the main...