Courteous, knowledgeable service reps delight wireless customers: J.D. Power study

TORONTO – Bell’s Virgin Mobile ranks highest in wireless customer satisfaction, followed closely by Telus’ Koodo Mobile and Videotron, says an annual study by J.D. Power & Associates released Thursday.According to the J.D. Power 2017 Canadian Wireless Customer Care Study, customers who are delighted with their wireless carrier experience cite high rates of behaviours that demonstrate courtesy, concern and knowledge. Delighted customers also have much higher levels of loyalty and advocacy.The study measured wireless customers’ perceptions of their carrier’s performance and is based on an online survey of more than 5,500 wireless customers in September-October 2016 and March 2017. Satisfaction is measured...