Counterpoint: Why a 5% PNI matters very much

By Kelly Lynne Ashton

GREG O’BRIEN MAKES SEVERAL VERY valid points in his analysis earlier this week: “Why 5% PNI doesn’t matter” but I disagree with his conclusion.Yes, the world is moving to a more transactional, ‘pick-and-pay media marketplace’ though not quite as quickly as some, including the CRTC, suggest. According to the CRTC’s own Communications Monitoring Report for 2016, the number of hours per week of traditional television watched by Canadians has dropped by only 1.3 hours in the past four years. Traditional television is still a primary source of entertainment and information. Average weekly hours of ‘Internet TV’ have increased by 2.2...