Cottage Life spearheads tongue-in-cheek approach to summer pest control

TORONTO - Cottage Life is partnering with Raid and Off! on two light-hearted content marketing programs designed to help Canadians enjoy a bug-free cottage season this summer.In partnership with Raid, Cottage Life’s ‘Total Control’ campaign helps Canadians prepare for their cottage vacations with a mix of custom, entertaining “how-to” videos, editorial lists and photo galleries, all divided into three categories of pest control: attack, control and prevent. Each piece of content highlights a Raid product designed to deal with the stated problem.The ‘Get Outside Guide’ aims to help Canadians plan more outdoor activities this summer thanks to Off! brand products....