Cottage Life, Sears create customized retail campaign

TORONTO – Cottage Life channel and Sears Home are teaming up to encourage Canadians to love their space. The two have partnered on a cross platform retail initiative, called ‘Love Your Space’, which includes five designers vying to create the most livable, functional and loveable in-home getaways, at the city or the cottage. Viewers can then vote on their favourite room for a chance to win their own $10,000 upgrade courtesy of Sears Home. “The ability of Blue Ant Media’s marketing campaign to provide custom content and an engaging viewer experience made this initiative an ideal one to showcase the...