Cost-effective offerings, unlimited plans, score high marks with Canadians, finds J.D. Power study

TORONTO – Telus’ Koodo Mobile and SaskTel ranked highest in customer satisfaction with wireless providers in their respective regions for a second year in a row, according to the J.D. Power and Associates 2012 Canadian Wireless Customer Satisfaction Study. The study, based on responses from 14,000 mobile phone users between October 2011 and March 2012, examines the perceptions of wireless customers with their service, mobile phone (for both traditional mobile phones and smart phone devices) and retail experience. Satisfaction is measured across network quality, cost of service, account management, offerings and promotions, customer service, handset, and sales process. Carriers are...