NEW YORK and TORONTO – As we first reported last week, Hearst Corporation and Corus Entertainment have CRTC approval to launch Cosmo TV.
The two companies issued a press release Thursday saying the new category two digital specialty channel aimed at young women based on the Cosmopolitan Magazine feel and content will launch in early 2008.
"Corus is delighted to have the opportunity to work with Hearst Corporation on this globally-recognized brand," said John Cassaday, president and CEO of Corus in the release. "With our past experience in creating successful niche-targeted television services and our expertise in marketing to women, Cosmopolitan TV is a perfect fit for Corus. We look forward to the opportunity to further extend this brand to television and to introduce this exciting new service to Canadian women."
"We successfully launched Cosmopolitan Television in Spain several years ago and have since rolled out Cosmopolitan TV in many other countries. We believe that the channel’s unique brand of entertainment and information programming, customized for the particular country, resonates with young women everywhere," said Bruce Paisner, executive vice-president, Hearst Entertainment and Syndication, a unit of Hearst Corporation. "Corus is the right partner to help us launch Cosmopolitan TV, which we’re confident will be well-received by women across Canada."
The channel is now carried in 20 countries.
