Corus’s so.da partners with Snapchat

TORONTO – Corus Entertainment’s social digital agency so.da announced today a partnership with Snapchat in Canada, which will see it providing original content for Snapchat’s Discover. so.da, which also has partnerships with TikTok, Pinterest, Facebook and Twitter, will create vertical, full-screen episodes for Snapchat that are on average three to five minutes long, a press release explains. so.da series already available on Snapchat’s Discover include the therapeutic instructional series Baking Therapy and This is How She Does It, which provides “an aspirational look at women with different lifestyles,” says the release. Next month, so.da will launch several more originals on...