Launches new short-form digital originals across lifestyle platforms
TORONTO — Corus Entertainment’s social digital agency, so.da, announced today it is introducing a roster of 21 Canadian content creators and several short-form digital series across its lifestyle brands, including HGTV Canada, Food Network Canada, Slice and Complex Canada.
“Establishing a new roster of young, diverse and expert creators for our lifestyle brands has allowed us to reinvent our editorial strategy and develop dynamic original short-form content that focuses on the trends of today while further growing our highly engaged communities,” said Dervla Kelly, senior vice-president of marketing and so.da, in a press release.
Developed and produced in tandem with the so.da originals team, the weekly and monthly content series will range from healthy eating, baking therapy, home improvements and DIYs to beauty, fashion, sex and relationships.
On @HGTVCanada, a wide range of home improvement tips and tricks will be showcased by four content creators, including:
- Maca Atencio (@hey.maca)
- Denise Dias (@denisediasto)
- Becky Freeman (@the.property.stylist)
- Amanda Roberts (@yow.plantmom) (pictured above, left)
On @FoodNetworkCA, the new content creators — ranging from recipe developers, home cooks and nutritionists — include:
- Amina Al-Saigh (@hungrypaprikas)
- Valérie Azinge (@mydigitalkitchen)
- Abhishek Dekate (@abhishekdekate)
- Marcella DiLonardo (@modestmarce)
- Tamara Green and Sarah Grossman (@livingkitchenco)
- Eden Hagos (@edenthefoodie)
- Philip Lago and Mystique Mattai (@chef.souschef)
- Sabrina Stavenjord (@sabrinastavenjord) (pictured above, right)
- Sonia Wong (@saltnpepperhere)
In addition, @FoodNetworkCA original series include:
- Baking Therapy (published weekly on Instagram Stories, Facebook, Pinterest, FoodNetwork.ca)
- Dining In (published monthly on Instagram’s IGTV, Facebook, YouTube, FoodNetwork.ca)
- We Know You Have 10 Minutes (published monthly on Instagram’s IGTV, Facebook, YouTube, FoodNetwork.ca)
The new content creators on @Slicedotca include:
- Samantha Bitty (@samantha_bitty)
- Christos Darlasis (Pythia) (@pythia.queen)
- Tracey Moore (@_traceymoore)
- Senita Rodriguez (@tropbelle_makeup) (pictured centre)
- Jasmin Winnie Stephen (@jasminws)
The new original series for @Slicedotca include:
- Sex Sessions (10-episode series currently in production)
- Made You Look (published on Instagram’s IGTV, Facebook, YouTube, Slice.ca)
On @ComplexCanada, so.da is set to launch Northern Soles, an eight-episode series from content creator Andy Dang (@certified).
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Photos courtesy of so.da
