Corus's so.da adds 21 Canadian creators to roster of lifestyle experts

Launches new short-form digital originals across lifestyle platforms TORONTO — Corus Entertainment’s social digital agency, so.da, announced today it is introducing a roster of 21 Canadian content creators and several short-form digital series across its lifestyle brands, including HGTV Canada, Food Network Canada, Slice and Complex Canada. “Establishing a new roster of young, diverse and expert creators for our lifestyle brands has allowed us to reinvent our editorial strategy and develop dynamic original short-form content that focuses on the trends of today while further growing our highly engaged communities,” said Dervla Kelly, senior vice-president of marketing and so.da, in a...