Corus unveils "Unboxed" marketing program, adds 115,000 influencers to Kin community

TORONTO — Corus Entertainment had some news for its marketing and brand clients during its upfront presentation today, announcing a new client offering with “Unboxed by Corus” as well as the addition of 115,000 new Canadian creators to its Kin Community Canada creator media studio. “Unboxed by Corus” is “an integrated product discovery and sampling program designed to provide brands with new ways to drive trial and product discovery by connecting brands with Corus’s engaged audiences,” reads the company’s press release. “Following tremendous success with a pilot program, we’re excited to roll out a suite of new integration opportunities for...