TORONTO – Corus has announced plans to partner with Sharethrough on a new native advertising offering across all of its online properties.
The partnership will allow Corus to offer dynamic video and display formats that match the visual style of natural content and remain consistent with the native user experience, resulting in a less disruptive audience experience than traditional display ads, reads the news release. In addition, the native ad offering will allow Corus to sell branded content and customized native advertising directly to brands and automate the buying process for programmatic buyers.
“Corus continues to lead the industry in ad tech and next generation advertising solutions, and this new offering expands on our capabilities to enable advertisers to reach Corus’ premium audiences in an integrated, customized and automated way,” said Corus EVP and Chief Revenue Officer Greg McLelland, in the release. “We now have the ability to create customized ad units that offer a seamless experience to users and fit the exact needs and requirements for each campaign.”
“As we continue to expand into the Canadian market, getting the chance to work with a company of Corus’ scope and magnitude is huge validation of the global appeal of our Sharethrough for Publishers SSP software,” added Sharethrough president Patrick Keane. “Corus has a large network of sites of uniform high quality and they’re a fantastic addition to our client base of over 1100 premium sites globally.”
