Corus to sell direct to consumers

NEW YORK – Corus Entertainment officially launched TreehouseDirect today – a web storefront that will let consumers buy Nelvana content by the episode or by full seasons. Corus owns TV producer Nelvana. “This initiative builds on Corus Entertainment’s focus on creating exciting entertainment for children and families, allowing us to be everywhere they access content,” said John Cassaday, Corus Entertainment president and CEO in a press release. “TreehouseDirect offers our audiences the flexibility to customize and personalize their experiences with our brands.” “Our plan is to be a global first-mover with this service, rolling out in Canada initially, followed by...