Corus to run iVillage Canada

TORONTO - Corus Entertainment announced today the company has entered into a partnership with NBCUniversal to operate iVillage Canada, and to represent Canadian advertising inventory on the iVillage network sites. This marks a shift for the women-focused web brand in Canada, which had been operated by Rogers Media after a similar partnership announcement in May of 2011. “The addition of iVillage to Corus’ robust offerings of specialty channels, websites and research aimed at women bolsters Corus’ leadership position in the delivery of content and advertising solutions to the coveted female demographic across multi-media platforms,” reads Wednesday’s Corus release. iVillage offers women a place...