Corus to launch Oprah's OWN channel with a re-brand; debuts local music portals

TORONTO – Corus is bringing daytime TV maven Oprah Winfrey’s new channel to Canada.In an announcement on Wednesday, Corus said that it had finalized a licensing agreement to add OWN: The Oprah Winfrey Network to its portfolio of Canadian specialty services. It will launch in early 2011, after the channel's U.S. premiere on January 1, 2011.While Corus did confirm that OWN would be a rebrand of one its existing services, it declined to name which channel. However, with OWN planning to target adults 18-54 with a core of women 25-54, it seems likely to replace VIVA, (itself a rebrand of Canadian Learning Television), an analog...