Corus teams up with Visible World on programmatic TV advertising solutions

TORONTO - Corus has announced an exclusive partnership with Comcast Platform Services company Visible World to define and develop an innovative programmatic TV ad solution customized for the Canadian marketplace.Visible World's TV ad technology enables targeted and programmatic TV advertising that is more relevant for consumers, more effective for advertisers, and more valuable for ad inventory owners.Through this partnership, Corus will be the first Canadian broadcaster to commit to bringing programmatic TV advertising capabilities to linear television, providing a unique, data-driven TV ad product aimed at reaching advertisers' customers more effectively and efficiently.The latest addition to Corus' Next Generation Advertising...