TORONTO – Corus has announced an exclusive partnership with Comcast Platform Services company Visible World to define and develop an innovative programmatic TV ad solution customized for the Canadian marketplace.
Visible World's TV ad technology enables targeted and programmatic TV advertising that is more relevant for consumers, more effective for advertisers, and more valuable for ad inventory owners.
Through this partnership, Corus will be the first Canadian broadcaster to commit to bringing programmatic TV advertising capabilities to linear television, providing a unique, data-driven TV ad product aimed at reaching advertisers' customers more effectively and efficiently.
The latest addition to Corus' Next Generation Advertising portfolio, programmatic-for-television will provide advertising partners with advanced tools to achieve a more robust return on investment for their television buys, reads the news release. This comprehensive system will allow advertisers to optimize their campaigns, and provide greater flexibility and control over planning, execution, and reporting.
"Through our Next Generation Advertising offering, we are delivering superior results to our advertisers by leveraging advancements in data and technology," said Corus’ EVP and chief revenue officer Greg McLelland, in the release. "Bringing programmatic capabilities to television will not only streamline the buying process across platforms, it will also enable advertisers to gain new insights into audiences to optimize their media buy."
Corus pledged to work closely with partners throughout the development process and continue to refine the platform's capabilities and offerings to best service its clients' needs.
