TORONTO – Broadcaster and producer Corus Entertainment announced a series of organizational changes in its corporate and television divisions Tuesday, resulting in the elimination of 53 positions.
The changes come as a result of an organizational review begun in July, after the company initially made changes to its corporate, television and content executive teams, reports the company.
In a statement, the company said it wanted to ensure “it is structured efficiently and is appropriately aligned to achieve the goals of providing quality programming for its audiences and enhancing the service level to its clients”.
The changes include further integration of Nirvana Studios with the Television division’s interactive team, a streamlining of the reporting structure for Movie Central and Corus Kids, and a number of changes to the Television division’s advertising sales group.
These changes include the creation of a platform innovation team; the creation of the role of Vice President, Non-Linear Business Development; the alignment of co-marketing resources under the brand sales teams and the realignment of the TELETOON and YTV sales teams to create one group dedicated to the kids demographic and another to the youth/adult demographic.
As well, the Television division’s broadcast operations and post-production departments have been restructured to eliminate duplication and reduce costs, and the Information Technology department has been reorganized.
The company also said that to generate a consistent marketing strategy for all of Corus’ television brands, responsibility for cable and satellite client marketing will be handled by the consumer marketing team.
More to come.
