TORONTO — Corus Entertainment today announced it has renewed its partnership with Royal Bank of Canada (RBC) and HGTV Canada’s Bryan and Sarah Baeumler, hosts of Island of Bryan, for an additional three years.
Each year, the extended Canadian partnership, co-ordinated and facilitated by Corus Tempo (the company’s branded content arm), will feature new and innovative elements that promote RBC’s suite of services across all platforms, including television, digital, social and events. The Baeumlers will continue to promote RBC’s different financial tools through custom creative and in-show integration, as well as reach people directly through virtual events.
Corus Tempo acts as both a creative and production house, in addition to offering talent and event support, contributing a range of services from strategy to execution to maximize RBC’s relationship with HGTV Canada and the Baeumlers, says Corus’s press release.
The continued partnership includes support for season three of Island of Bryan, which will premiere April 18 at 10 p.m. ET/PT on HGTV Canada. During this season, which captures the first year of the Baeumlers’ boutique hotel in the Bahamas amid the global pandemic, RBC will be represented with an array of integrations featuring its suite of digital tools, as well as custom creative and commercial support featuring Bryan and Sarah across multiple lines of business.
Island of Bryan is produced by Si Entertainment in association with Corus Studios for HGTV Canada. The new season will unfold in two parts, with the first five episodes airing this spring, and the latter half of the season airing this summer.
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