Corus rebrands and expands Fresh radio format

TORONTO — Corus Radio is expanding its Fresh format to two new markets in Ontario, bringing the total number of Fresh radio stations to seven. The move coincides with a rebranding of Corus’s Fresh FM stations to a new Fresh Radio brand name.Radio stations in Kingston and Peterborough, Ont., will now be branded as Fresh Radio, along with current Fresh stations in Edmonton, Winnipeg, Hamilton, London and Cornwall, Ont.The rebranding is part of Corus’s effort to build a network of female-targeted Hot Adult Contemporary radio stations in key markets across the country, Corus said in a news release.“At Corus, we...