TORONTO – Corus Television is determined to bring Cosmo TV to Canada.
Earlier this year the company was denied a license for the service named after the popular women’s magazine as the Commission decided it infringed on the genre protection of other protected Canadian specialty channels.
The channel will be a partnership between Corus and Hearst Corp., which owns the title.
"We were disappointed by the decision the Commission made but are not bowed," said Corus CEO John Cassaday in a Tuesday conference call to discuss the company’s second quarter results. "We have re-filed and refined all our programming commitments so that the service could not be considered competitive any longer."
Cassaday said the Cosmo application will re-face the CRTC in May and he expects a decision in early fall, "which we believe this time will be positive."
If approved, the channel would launch in late fall 2007 or early winter 2008
"We are committed to building our women’s vertical," he added.
– Greg O’Brien
