INDIANAPOLIS, IN - Corus Entertainment’s 52 radio stations in Canada have been added to the Broadcaster Traffic Consortium (BTC) as contributing broadcasters for FM-RDS and HD Radio data distribution. The BTC is a nationwide terrestrial broadcasting network distributing local traffic and other map-related data via radio technology. Calling itself “the alignment of the traditional radio business model with high-growth, consumer-demand applications”, the group was launched in 2008 by eight U.S. radio companies. “Our purpose is to further accelerate consumer HD Radio receiver penetration and create new revenue," said Paul Brenner, president for the consortium, in the announcement. “The expansion of...
