Corus’ Q107 expanded rock format strikes a chord with listeners

TORONTO – Corus Entertainment’s efforts to revamp its iconic Q107 radio station in Toronto are beginning to pay off.In the summer of 2014, Q107 began the process of reinvigorating the rock station by introducing a broader playlist featuring not just classic rock but also current rock artists such as Foo Fighters, The Black Keys and The Sheepdogs. To complement the new programming mix, the station also refreshed its on-air imaging and rolled out a more contemporary logo and visual identity.The off-air marketing campaign included out-of-home, print and digital throughout the Greater Toronto Area using a humorous, self-deprecating approach to let...