Corus puts radio guarantee in writing

TORONTO – Corus Radio has decided to make itself more accountable to its clients - in certificate form. The company recently announced the development of a new "Pro-Radio" performance guarantee and sales professional code of ethics where, basically, if any of Corus’ 50 radio stations mess up, they promise to make immediate restitution to their clients. If a paid spot does not air as contracted, Corus will deliver two spots for every one that aired incorrectly or twice what the advertiser paid for the spot in credit. The guarantee applies to the purchase of all radio spots on any of...