TORONTO – Corus Entertainment announced Tuesday it has partnered with StreamTheWorld to bring high-quality audio and online streaming through MPEG-4 Advanced Audio Coding (AAC) to the websites of its 53 radio stations.
The ACC technology is already used by Toronto’s edge.ca, Winnipeg’s groovefm.ca and Montreal’s ckoi.com and 940hits.com, and will be expanded to all other Corus Radio properties.
The MPEG-4 AAC system uses the same bandwidth as older streaming formats, but when coupled with the installation of an Adobe Flash player, it provides listeners with near-CD quality sound on their computers.
“Corus Radio is committed to serving our online listeners on the device of their choice through our partnership with StreamTheWorld, and now with the introduction of AAC technology, we’re thrilled to be able to provide an Internet audio experience that approaches the fidelity of our FM broadcast quality,” said David Huszar, general manager of Splice Interactive Media, Corus Radio’s interactive division.
